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Take the Purpose Profiler Please complete the following information. All fields are required. >> PERSONAL PURPOSE What is your idea of business success?  Leading the next wave of exploration Changing the world Being recognized as a source of community well-being Producing a product or service superior to anything else on the market When you look at a company to work for, what is most important?  Its products/services are the best Its products/services dominate the market It constantly invents new products/services Its products/services improve others' lives Which of the following best describes your view of the most effective management system?  A system that sets up teams who can continually monitor and improve the quality of what they do A system that puts the best people in charge as leaders, with decisions reflecting their unique gifts and talents A system that focuses employees on service A system that gives people freedom to explore and develop ideas When people criticize you, they are most likely to say:  You avoid the tough decisions You win at all costs You take too many risks You pay too much attention to the details You are most content at work when you are:  Demonstrating success Working with other people Solving problems Finishing a project to a high level of quality What do you think are the most important personal qualities in business life?  Will-power Self-discipline Understanding others Consistency of vision What excites you?  Being the best Clinching a deal People and their happiness Going into uncharted territories You like to invest your money in:  Start-ups and small private ventures The industry leaders The companies whose products I admire most Companies with a strong ethical or environmental record How would you describe what you get personally out of business life?  Adventure Achievement Fellowship Fulfilment Which of these companies do you most admire?  Sony BMW The Body Shop Microsoft >> COMPANY PURPOSE Why are customers attracted to your company's products and services?  They are on the cutting edge and do things no other product or service can do They are the industry standard We provide the most friendly service They are simply the best products and services in every respect: design, durability, and quality None of the above Why do employees come to work for your company instead of other competitors?  They will be treated with respect and be able to please customers They will work on the world-class products and services, and learn from world-class artisans They will join the winning team, if they have what it takes They will have a chance to explore new avenues and invent new things None of the above Why would investors put their money into your company?  They expect it to be a leader in new ideas and technologies They value its customer relationships They are attracted to the quality of its products It has a strong leadership position in the market None of the above If people criticize your company, what are they likely to say?  You over-service some customers rather than concentrating on those who are most profitable You are arrogant and do not take care of everyone equitably You overextend yourselves Your prices are too high, and your market share too small None of the above Which of the following best describes the leadership of your firm (including perhaps you)?  They reward risk taking They inspire people to performance excellence They aspire to control their own destiny They recognize the social value of the firm None of the above How would you describe your company's objective?  Serving the greater good Reaching the highest standards Searching for new products Market leadership Another objective To what extent does your company act consistently with this objective?  Always Sometimes Rarely Never How would you describe your company's strategy?  Clear and effective Generally effective, but misses some opportunities Confused and unresponsive The company has no discernible strategy How would you best describe your motivation at work?  I always look forward to going to work Certain projects at work inspire me I see work as a means to an end I am looking for a change in employment How would you describe morale at work?  Very good - it is a thriving environment Satisfactory - everyone is reasonably content Poor - many people seem undermotivated Very bad - it is a depressing and frustrating environment >> DEMOGRAPHICS Company Name (optional)  Industry  - Choose One - Autos & Components Banks Capital Goods Commercial Service & Supplies Consumer Durables & Apparel Consumer Packaged Goods Diversified Financials Energy Food/Beverage/Tobacco Healthcare Hotels/Restaurants/Leisure Insurance Materials Media Pharmaceuticals Professional Services Real Estate Retail Software & Services Technology Hardware Telecommunications Transportation Utilities Other Your Location  Select Region Asia/Australia/South Pacific Europe Latin America Middle East/Africa North America <---------------- Annual Revenue, last full year  - Choose One - <$50MM $50 to $100MM $100 to $500MM $500MM to $1BN $1BN to $5BN $5BN to $10BN >$10BN As compared to its competitors, how would you describe your firm's performance (based on revenue growth and/or share value improvement and/or market share) over the last year?   - Choose One - In the top 20% in the industry Above average but not in the top 20% About average for the industry Below average but not in the bottom 20% In the bottom 20% of the industry Not profitable last full year Your Functional Alignment   - Choose One - Customer service Engineering Finance Human resources Information technology Legal Manufacturing/Operations Marketing Purchasing/ procurement Quality R&D/ Product development Sales Other Your Level within Organization  - Choose One - C-Suite EVP or SVP VP Director/Manager Other Gender  Male Female Your Age  - Choose One - <20 20-35 35-50 50-65 >65