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Take the Purpose Profiler

Please complete the following information. All fields are required.

>> PERSONAL PURPOSE

What is your idea of business success? 
  Leading the next wave of exploration
Changing the world
Being recognized as a source of community well-being
Producing a product or service superior to anything else on the market
When you look at a company to work for, what is most important? 
  Its products/services are the best
Its products/services dominate the market
It constantly invents new products/services
Its products/services improve others' lives
Which of the following best describes your view of the most effective management system? 
  A system that sets up teams who can continually monitor and improve the quality of what they do
A system that puts the best people in charge as leaders, with decisions reflecting their unique gifts and talents
A system that focuses employees on service
A system that gives people freedom to explore and develop ideas
When people criticize you, they are most likely to say: 
  You avoid the tough decisions
You win at all costs
You take too many risks
You pay too much attention to the details
You are most content at work when you are: 
  Demonstrating success
Working with other people
Solving problems
Finishing a project to a high level of quality
What do you think are the most important personal qualities in business life? 
  Will-power
Self-discipline
Understanding others
Consistency of vision
What excites you? 
  Being the best
Clinching a deal
People and their happiness
Going into uncharted territories
You like to invest your money in: 
  Start-ups and small private ventures
The industry leaders
The companies whose products I admire most
Companies with a strong ethical or environmental record
How would you describe what you get personally out of business life? 
  Adventure
Achievement
Fellowship
Fulfilment
Which of these companies do you most admire? 
  Sony
BMW
The Body Shop
Microsoft

>> COMPANY PURPOSE

Why are customers attracted to your company's products and services? 
  They are on the cutting edge and do things no other product or service can do
They are the industry standard
We provide the most friendly service
They are simply the best products and services in every respect: design, durability, and quality
None of the above
Why do employees come to work for your company instead of other competitors? 
  They will be treated with respect and be able to please customers
They will work on the world-class products and services, and learn from world-class artisans
They will join the winning team, if they have what it takes
They will have a chance to explore new avenues and invent new things
None of the above
Why would investors put their money into your company? 
  They expect it to be a leader in new ideas and technologies
They value its customer relationships
They are attracted to the quality of its products
It has a strong leadership position in the market
None of the above
If people criticize your company, what are they likely to say? 
  You over-service some customers rather than concentrating on those who are most profitable
You are arrogant and do not take care of everyone equitably
You overextend yourselves
Your prices are too high, and your market share too small
None of the above
Which of the following best describes the leadership of your firm (including perhaps you)? 
  They reward risk taking
They inspire people to performance excellence
They aspire to control their own destiny
They recognize the social value of the firm
None of the above
How would you describe your company's objective? 
  Serving the greater good
Reaching the highest standards
Searching for new products
Market leadership
Another objective
To what extent does your company act consistently with this objective? 
  Always
Sometimes
Rarely
Never
How would you describe your company's strategy? 
  Clear and effective
Generally effective, but misses some opportunities
Confused and unresponsive
The company has no discernible strategy
How would you best describe your motivation at work? 
  I always look forward to going to work
Certain projects at work inspire me
I see work as a means to an end
I am looking for a change in employment
How would you describe morale at work? 
  Very good - it is a thriving environment
Satisfactory - everyone is reasonably content
Poor - many people seem undermotivated
Very bad - it is a depressing and frustrating environment

>> DEMOGRAPHICS

Company Name (optional) 
 
Industry 
 
Your Location 
 
Annual Revenue, last full year 
 
As compared to its competitors, how would you describe your firm's performance (based on revenue growth and/or share value improvement and/or market share) over the last year?  
 
Your Functional Alignment  
 
Your Level within Organization 
 
Gender 
  Male Female
Your Age 
 


 


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