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The Book
In the mix of conventional thinking about corporate governance, strategy and leadership typically rank among top attributes for success. Yet to achieve enduring success the one attribute every company absolutely must have is Purpose.
Certain to make any executive rethink the core of how they approach business, PURPOSE: The Starting Point of Great Companies, by world-renowned leadership expert Nikos Mourkogiannis demonstrates how a visionary sense of Purpose can be used to inspire and lead an organization to greatness.
Mourkogiannis explains how companies that stand for something are the ones that create lasting competitive advantage. Successful companies can define their Purpose in one of four key ways: Discovery of the new (IBM, Sony, 3M, Intel), Excellence (Berkshire Hathaway, Apple, BMW), Heroism (Ford, Microsoft, Exxon Mobil), or Altruism (The Body Shop, Hewlett Packard, Nordstrom). Once Purpose is in place, planning, motivation, and success can begin.
Unlike a company’s corporate mission or values, Purpose creates the underlying rationale for corporate activity and decision making . Purpose is a call to action that great leaders use to stimulate people to act consistently and decisively, innovating and building high-quality relationships. Purpose will boost profits – if it is pursued for its own sake.
Through engaging examples of great companies and great leaders, Mourkogiannis explains how to discover Purpose in your personal leadership style and in your organization’s approach to business. He shows how to create a Community of Purpose among your employees, and how to turn commitment into action with measurable results. PURPOSE is a book that will engage readers with the simplicity of explaining one key word, and the sophistication of a philosophy built upon the classic moral ideas of Kierkegaard, Aristotle, Hume and Nietzsche.
PURPOSE is the first in a planned series of books about the Leadership Agenda. Find out more about the Leadership Agenda..
PURPOSE is published by Palgrave Macmillan: http://www.palgrave.com
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